Over the past few years I have maintained several company (mainly law firm) blogs and have seen the benefits of keeping one and updating it several times a week.
Businessinsider.com said of starting a blog:
[I]t is good for your company. Consumers want to feel like they know the faces behind a company and what they stand for.
"Blogging doesn’t just bring attention to you; it can also bring eyeballs to your company," Schawbel says. "According to a 2009 survey by Technoratixx, 71% of bloggers surveyed said their blogs have increased visibility for their company, 63% converted prospects into purchasers through their blog, and 56% said their blogs bring recognition to their company as a thought leader in the industry."
Contact me if you have any questions about starting a blog. Here's another outlook:
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