What were they thinking?!

A freak tornado hits Los Angeles, causing man-eating sharks to be scooped up in water spouts and flooding the city with shark-infested seawater. Surfer and bar-owner Fin sets out with his friends Baz and Nova to rescue his estranged wife April and teenage daughter Claudia. He succeeds, but April's boyfriend is eaten by the sharks. The group meets up with Matt, the adult son of Fin and April, who is in flying school. They decide to try to stop the threat of the incoming "sharknadoes" by tossing bombs into them from helicopters.

As Nova prepares to throw one of the bombs, she falls out of the helicopter and directly into a shark's mouth. Matt, who has fallen for her, is heartbroken. Baz is also lost in the storm. After Matt lands on the ground, a flying shark plummets toward the remaining members of the group. Fin jumps into its mouth with a chainsaw and cuts his way out. He emerges carrying an unconscious but miraculously unharmed Nova. Matt is reunited with Nova and Fin gets back together with April.

If you are clueless, then you missed the disaster film of the decade: Sharknado!  This has to be one of the worst and funniest movies I have seen - ever. It is the worst, if you watch it thinking the actors are taking themselves seriously and that this is a "real" movie with an actual compelling plot. It is the funniest, if you realize that it is a true disaster film that threw in every cliché imaginable, along with an oceanful of fake blood and mangled body parts.

Again, I ask, "What were they thinking?!" The producers knew at least two things.

First, As Tara Reid (starring) put it, "...when I read the script, I actually thought the concept was so ridiculous, that it was almost so bad that it was good." The producers knew where the line is between plain bad and ridiculously bad. The ridiculously bad can bring a cult following.

Second, the producers knew their audience.  They knew that the people most likely to watch the film use social media. Twitter trending is responsible for the second-airing of the film on the Syfy channel and the subsequent showing in 200 Regal theaters around the country. Not to mention, popping up in over 36,000 Redbox machines.

In your business, have you had some ideas that you think are so outlandish that you reject them right away? Those ideas, geared toward the right audience through the right media, could create your own Sharknado-esque following in the form of increased clients/customers.

For the clueless or even the Sharknado fan, I include the trailer for this ridiculousness.