Earlier this year, this photo of Korean beauty contestants appeared online. At first I was taken in and believed that all twenty of these women did indeed look virtually the same. Digging around revealed that these women are not in fact clones - their faces had been Photo-shopped to give them sharper noses and more pointed chins. It was also pointed out that they are wearing makeup in these versus their au naturel look.
However, one cannot rule out the plastic surgery industry altogether. According to a 2009 survey by Trend Monitor, one in five women in Seoul (Korea) have had some type of procedure. Although the photos above have been altered on a computer, it is still very likely that many of them have had plastic surgery.
Here are two examples of natural vs make-up and Photoshop:
By now, you are probably wondering how women/editors trying to create an acceptable societal norm of beauty can be related to you and your business. IT CAN!
How often do we change our business plan to follow what a competitor is doing, only to find ourselves no better than before. Or worse off even? We try to conform to an industry norm or follow a trend, only to lose much of the identity that drew our customers/clients to us in the first place.
Each business needs to have something they are the best in or something they are known for. If not they will be crowned second runner-up. What do you do to stay unique in your industry? Let us know in the comment section below!
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