Good luck finding a business owner who is running the exact business today that he or she was running when the company opened. Over time businesses tend to evolve due to leadership, economics, interest, necessity and (yes!) even mistakes.
I saw this Geico commercial the other day and realized how relevant it is to me as a business owner. One could take away how successful Geico's commercials tend to be as a marketing tool, but that is not why this commercial is à propos. Take a look and see what is relevant to you.
When each of us hit an obstacle (or mistake), we have some options. We can switch to panic mode and become essentially ineffective. We can start over. Or we can learn from it and carry forward. If the marketing campaign is a bust, if you lose a big client, or if your newest product isn't selling - Take those Lemons and Make some Lemonade.
In our video example, the architect of the pyramids made lemonade. Instead of starting over when he realized his mistake, he moved forward and finished the structures. Now, they are one of the Seven Wonders of the World (Obviously this is conjecture, but it makes for a good example).
My final thought is this: some of you may feel like everything is running smoothly and you have no lemons. Congratulations! Now take a deeper look. Find ways that you can tweak this or that to accomplish the goals of your business. In my experience, it is better to grow your own lemons than to be handed them out of the blue.